Board of Directors

Shelby H. Carter, Chairman of the Board

Shelby H. Carter, Jr. is Chairman of the Board of Pervasive Software. Since January 1986, Carter has served as a distinguished adjunct professor at the University of Texas Graduate School of Business and College of Business Administration. He founded several successful high technology companies, including SynOptics, which merged with Wellfleet to become Bay Networks before being bought by Northern Telecom, and VitalSigns Software, which was acquired by International Network Services in 1998. He also was formerly corporate vice president of worldwide operations for Xerox Corporation. He received a BBA from the University of Texas at Austin, where he was recently named a distinguished alumnus. 

David A. Boucher, Director

A Pervasive Software Director since October 1995, David A. Boucher has served as a General Partner of Applied Technology, a venture capital firm, since January 1993. From January 1981 to August 1992, Boucher served as President and Chief Executive Officer of Interleaf, Inc., an electronic publishing software developer.

David R. Bradford, Director

David R. Bradford has served as a Pervasive Software director since October 1995. Bradford serves as CEO at HireVue, which provides a new way to interview on demand. Bradford is also currently Chairman of the Strategic Advisory Board of Fusion-io, which he first joined as a consultant in June 2008. From February of 2009 to March of 2010, Mr. Bradford served as CEO of the Company. Prior to Fusion-io, Bradford devoted his substantial energies to launching and advising a series of Web-based companies including FundingUniverse.com From April 2005 to June 2006, Bradford served as Partner for the law firm of Greenberg Traurig. From July 2000 to April 2005, Bradford worked as a consultant to a number of private equity funds, as General Counsel to Dynix Corporation, a leading supplier of library software and services, and as General Counsel to Utah Governor Jon M. Huntsman's transition team. Serving as Senior Vice President, General Counsel of Novell, Inc. from 1985 to July 2000, Bradford helped lead the networking software company from a start-up to a multibillion-dollar corporation. Bradford's leadership in the field of protecting Intellectual Property rights gave rise to his being elected chairman of the Business Software Alliance, the world's leading trade association for business software companies. In 2001, he was appointed Chair of the Advisory Board of Wasatch Ventures and in 2002 accepted a position on the Advisory Board for the University of Utah Venture Capital Fund. Bradford also serves as director for several private companies. He received a bachelor's degree in political science and a JD from Brigham Young University and an MBA from Pepperdine University.

Nancy Woodward, Director

A Pervasive Software Founder and Director since 1994, Nancy Woodward has in-depth experience in entrepreneurial leadership and corporate executive management. She served as Chairman of the Pervasive Board from 1994 through June 2002 and now serves as Vice Chairman. A former Vice President and General Manager for Novell, Inc., Woodward led Novell's Development Products Division, which developed and marketed the company's database products and software developer support programs. Working from Austin, Texas, she represented Novell to customers, the media, and industry and financial analysts. She also managed approximately 200 employees in product marketing, sales support, software engineering, developer support and administration. Woodward joined Novell in 1987 following its acquisition of SoftCraft, Inc., a company she co-founded and managed as President and Chief Executive Officer. SoftCraft created and marketed database programming tools for software developers, including the highly successful Btrieve database. At the time of acquisition, SoftCraft earned annual revenues exceeding $2 million. In 1991, INC and Ernst & Young recognized Woodward as Austin's Entrepreneur of the Year. Woodward graduated with distinction in 1978 from the University of Michigan with a Bachelor's degree in computer science. 

John Farr, President and Chief Executive Officer

John Farr has an impressive individual track record in his career with Pervasive. A certified public accountant, John joined Pervasive in 1994 and served in various capacities, including his most recent five years as the company's Chief Financial Officer. Under his financial leadership, Pervasive has achieved consecutive quarters of profitability since 2001. John became the President and CEO for Pervasive in 2006. He brings a tremendous amount of insight into Pervasive's business given his active involvement with the company since its inception in 1994. Prior to joining Pervasive, John spent 12 years in public accounting with KPMG LLP, an international accounting firm. John received his B.S. in business administration, Summa Cum Laude, from Southwestern University, Georgetown, Texas, in 1982.

Jeff Hawn, Director

Jeffrey S. Hawn has served as a Pervasive director since 2003. Hawn currently serves as Chairman and CEO of Attachmate where he determines overall corporate direction and sets the company's business and acquisition strategies. His experience includes multiple senior-level positions in the mainframe software market. Prior to joining Attachmate, he was an operating partner with JMI Inc., where he led the firm's private equity acquisition and operating activities. Previously, Hawn was a senior vice president at BMC Software and served as a partner at the global consulting firm McKinsey & Company. He holds a bachelor's degree in mechanical engineering from Southern Methodist University and an MBA from the University of Texas.

Mike Hoskins, Pervasive CTO and General Manager, Big Data and Analytics

Pervasive CTO Michael Hoskins directs the Pervasive Big Data and Analytics Products and Solutions team, and evangelizes Pervasive’s innovations in big data challenges, including cloud-based and on-premises data management and integration. Mike received the AITP Austin chapter's 2007 Information Technologist of the Year Award for his leadership in developing Pervasive DataRush™, a highly parallelized framework to leverage multicore. Mike, a Distinguished and Centennial Alumnus of Ohio’s Bowling Green State University, is a respected technology thinker who speaks worldwide. He participated in the “Open Standards and Cloud Computing” panel at the 2009 Annual Conference on Knowledge Discovery and Data Mining, the “Scaling the Database in the Cloud” panel at Structure 2010, the “Many Faces of MapReduce - Hadoop and Beyond” panel at Structure Big Data 2011 and delivered the DeployCon keynote in 2012: “The Waking Giant: The Coming Era of Enterprise-Ready PaaS.” Discussion topics include applying parallelism to tackle big data, gaining price/performance efficiency in the Hadoop ecosystem, Software as a Service and cloud-based data services. Follow Mike on Twitter: @MikeHSays.